About
A national movement to get everyone reading
The National Year of Reading 2026 is a UK-wide campaign designed to help more people rediscover the joy of reading.
Watch our new advert below…
Find out more about our national, multi-platform advertising campaign
Our partners
A Department for Education initiative. Supported by more than 60 passionate partners.
The National Year of Reading is being delivered by a group of literacy sector charities, and supported by Funders, Sponsors and Pledge Partners.
Why now?
We all know the benefits of reading, but fewer of us are doing it
Reading expands minds, builds confidence and fuels creativity. Yet with more distractions and less time, reading for pleasure is in decline across many groups.
The National Year of Reading 2026 is here to change that, by reconnecting reading with everyday culture.
It’s not about guilt or obligation; it’s about helping people see that stories, ideas and imagination belong everywhere.
The approach
Bringing reading to culture, not the other way round
Instead of asking people to “find time to read”, Go All In brings reading to them, through their passions. It’s about showing that reading isn’t a separate world; it’s the heartbeat of culture itself.
Whatever people are into – sport, music, food, gaming, film, fashion, or creativity – we use it to draw them into reading. By starting with passions, not pressure, we can create a stronger, more connected reading culture across the UK.
Whatever you’re into, get ready to Go All In
Impact
Building a legacy that lasts beyond 2026
Cultural shifts take time, which is why we’re setting clear goals to guide our work. Inspiring more people to read, visit libraries, connect through stories and develop a life long love of reading, in all its forms.
-
One hundred thousand active and motivated volunteers
-
One million more people actively using libraries
-
And millions more reading regularly for pleasure
“This is the biggest reading initiative the country has ever seen – and it’s just the beginning. Our ambition is to transform reading for generations”
David Hayman
Director
National Year of Reading
Ambassadors
Hear from some of our campaign ambassadors
Event Calendar
A busy year of reading events
The National Year of Reading 2026 will come to life through a diverse calendar of activity. Each moment is designed to bring people together, spark imagination and make reading a part of everyday life across the UK.
Frequently Asked Questions
Got questions? We’ve got answers
You’ll find helpful answers to the common questions people ask about the National Year of Reading. It’s a great place to begin if you want to understand the campaign in more detail.
News
Latest news
Keep up-to-date with the latest news and announcements from across the National Year of Reading 2026
Press & Media
Helping you cover
the National Year of Reading
Need the latest updates, campaign assets or a press contact? Our Press & Media page brings everything together to help you cover the National Year of Reading 2026.
Follow & share
Flood the feed
with reading
-
Our official Instagram is where Go All In comes to life. Follow us, share our posts and use your platform to help reading cut through. Every post, tag and share helps push reading higher in the algorithm, and further into culture.
-
We also have a suite of social media templates and ready-to-go assets for you to use, or create your own!
Make sure you tag us on Instagram and use the hashtags #GoAllIn2026 and #NationalYearOfReading2026.
-
A powerful platform
“Go All In captures exactly the kind of energy and optimism we need to transform how the nation sees reading.”
Jonathan Douglas
Chief Executive of the National Literacy Trust